What can you put in a video?

I get asked a lot by clients 'What can we put in a video?' The answer is, anything you can think of or possibly want.  That does not mean that you should clutter up your video with fancy imagery and you should put a great deal of  thought into what you are going to say and how you will be saying it.
These are some of the things you should consider:
Will your message be to new clients or potential clients?
What information is important to them? 
Will it be about your services or product that you can provide for them ?
Or
Will it to be a message to people who know your business and are regular clients?
Think of it almost like a report of whats going on at your company.
May be you are launching a new product or service that might interest them. 


You should aim to inform both new and current customers of what you have to offer. You can have more than one video targeting different types of clients you do business with.

Here at Bowler Hat Film Productions we can help you make the most of whatever information you want to broadcast from beginning to end and improve your interaction with you clients in the new digital age.

So you want a viral video.......

So you want a viral video but do you really know what you are asking ?


its a pet hate of mine when i see people say we can help your video go viral. So first of all lets ask the question, what is a viral video ?

Well there is no entry in the dictionary for it so we have to turn to Wikipedia to see what they have to say.


"A viral video is a video that becomes popular through the process of (most often) Internet sharing, typically through video sharing websites, social media and email"

 It sound simple right ? after all that's how you get your video watched, but notice the word popular comes up. How popular does it have to be ? I hear you ask. Well fortunately one of the first big YouTube comedians Kevin 'Nalts' Nalty had this to say :

"A few years ago, a video could be considered “viral” if it hit a million views.” But Nalts updated that definition. He said, “A video, I submit, is “viral” if it gets more than 5 million views in a 3-7 day period.


So as you can see it takes a lot of views before your video is considered to have gone viral but the best piece of advice I can give you is that viral videos are not made they happen.